In 1975, Waples-Platter, the Texas-based manufacturer of Ranch Style Beans, sued Kraft Foods and General Foods for trademark infringement for their 'ranch style' products, even though Waples-Platter had declined to enter the salad dressing market itself over concerns about rapid spoilage. Since the early 1930s, there had already been an existing product called Ranch Style Beans, which is still sold by Conagra Brands today. One side effect of the adoption of the name 'ranch' for Henson's new salad dressing was that it resulted in a federal lawsuit over whether the phrase 'ranch style' could be used to describe other competing salad dressing products.

Other variations include avocado, roasted red pepper, and truffle. Restaurant chains like Dion's produce and sell green chile ranch, as do others in the region. In the Southwestern United States, there is a variant from New Mexican cuisine called 'green chile ranch' which adds green New Mexico chile pepper as an ingredient. Ranch dressing is produced by many manufacturers, including Hidden Valley, Ken's, Kraft, Litehouse, Marie's, Newman's Own, and Wish-Bone, as well as Heinz in the Middle East. In 2017, Hidden Valley Ranch made $450 million in profit. Īs of 2002, Clorox subsidiary Hidden Valley Manufacturing Company was producing ranch packets and bottled dressings at two large factories, in Reno, Nevada, and Wheeling, Illinois. ĭuring the 1990s, Hidden Valley had three child-oriented variations of ranch dressing: pizza, nacho cheese, and taco flavors. Hidden Valley Ranch Wavy Lay's potato chips were introduced in 1994. In 1983, Clorox developed a non-refrigerated bottled formulation.ĭuring the 1980s, ranch became a common snack food flavor, starting with Cool Ranch Doritos in 1987. Clorox reformulated the Hidden Valley Ranch dressing several times to make it more convenient for consumers, including adding buttermilk flavoring to the seasoning, allowing the dressing to be made using much less expensive regular milk. Kraft Foods and General Foods introduced similar dry seasoning packets labeled as 'ranch style'. In October 1972, the Hidden Valley Ranch brand was bought by Clorox for $8 million, and Henson retired.

Manufacturing of the mix was later moved to San Jose, then Colorado, and then to Sparks, Nevada, in 1972. The Hensons incorporated Hidden Valley Ranch Food Products, Inc., and opened a factory to manufacture ranch dressing in larger volumes, which they first distributed to supermarkets in the southwest, and eventually nationwide. By the mid-1960s, the guest ranch had closed, but Henson's 'ranch dressing' mail-order business was thriving. Henson began selling the packages by mail for 75 cents a piece, and eventually devoted every room in his house to the operation. By 1957, Henson began selling packages of dressing mix in stores. The first commercial customer for ranch dressing was Henson's friend, Audrey Ovington, who was the owner of Cold Spring Tavern. Henson served the salad dressing he had created at the ranch, and guests bought jars to take home. In 1956, Henson retired from plumbing at age 35 and moved with his wife to Santa Barbara County, California, where he purchased a guest ranch in San Marcos Pass and renamed it Hidden Valley Ranch. Ranch dressing was invented in the mid-1950s by Steven Henson (1918–2007), a Thayer, Nebraska native working as a plumbing contractor in the Anchorage, Alaska area, while cooking to feed his work crews. In 2017, 40% of Americans named ranch as their favorite dressing, according to a study by the Association for Dressings and Sauces. It is also popular in the United States and Canada as a dip, and as a flavoring for potato chips and other foods. Ranch has been the best-selling salad dressing in the United States since 1992, when it overtook Italian dressing. Sour cream and yogurt are sometimes used in addition to, or as a substitute for, buttermilk and mayonnaise. Ranch dressing is a savory, creamy American salad dressing usually made from buttermilk, salt, garlic, onion, mustard, herbs (commonly chives, parsley and dill), and spices (commonly pepper, paprika and ground mustard seed) mixed into a sauce based on mayonnaise or another oil emulsion.

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